Smells Like Shrink Wrap

Microsoft have announced their disc-less Xbox One S console, launching in a couple of weeks at an RRP (in the UK at least) of 20% less than the one with a disc drive. It appears to have upset a lot of people, who are, in some cases, inventing their own version of the truth to justify their anger at a product that no one is forcing them to buy. Here I’ll tackle a few of the common concerns that I’ve seen raised, with counter arguments in an attempt to balance things.

I would like to point out that I am no fanboy, I have no emotional attachment to the success of one brand or another, and indeed own/have owned every Xbox and PlayStation model, and everything Nintendo has released. So with that cleared up…

1. It’s too expensive – According to Xbox.com (a reasonable source for Xbox information I would posit) the UK RRP for the console will be £199. This sits against an RRP of £249 for the same console with a Blu-Ray drive. Which means they’re expecting £50 for the drive. That’s expensive. The RRP doesn’t necessarily reflect street price of course, and it’s likely both options are available for less money in the real world.

Some are quoting the second hand price of a One S and comparing it to the new price of this version. Wait until this one is available pre-owned, and you’ll have a fair, direct comparison. Others are playing g the RRP against the street price of the other – another indirect comparison.

Ultimately you’ll be able to buy an Xbox One S for a few quid more than a 3DS XL, which is pretty good.

2. A 1TB hard drive is way too small – It’s the same 1TB hard drive that’s in the standard Xbox One S, and will fit exactly the same number of games on it. All Discs on Xbox One (and PlayStation 4) must be fully installed to be played, and take up the same amount of space as the downloaded equivalent.

Additionally, you’re assuming that everyone who owns a console is a “gamer” who buys more games than they’ll ever find time to play. For many, a 1TB drive may well be impossible to fill. For the rest, USB drives are inexpensive (particularly compared to video games) and ultimately essential for larger collections, regardless of what’s inside the console.

One situation in which this may be a concern is in rural areas (thinking particularly of the USA) where internet is a luxury service (see point 4) – people there will be unable to delete and re-download their games as freely as those of us blessed with better internet. Those folk are still going to face difficulties with disc-based games that require multiple GigaBytes of patches, or online activation, and can overcome the concern with the same USB hard drive that we can all use.

3. If this is successful, the next Xbox won’t have a disc drive – I suspect it will. Whilst downloads represent over half of video game purchases, and have done for 5 years now, there is still a sizeable market for physical media. Whilst it’s falling, it’s not gone away to a point that new hardware won’t support it. That time will come. It’s inevitable. Between platform holders pushing for it and consumers embracing it, ultimately a form of digital content (more likely to be based on streaming than downloading) will become the norm in the next decade or two. It’s inevitable.

4. Some people have slow or limited internet – Some people don’t have electricity or clean drinking water. You’re not about to fix that concern, and the people you describe will find that this console is not for them. That’s ok, because they can buy the one with a disc drive. Or not. Free world and all that.

5. There’s a drive bay and eject button inside the case! – I hadn’t considered this until I saw it mentioned, and the subsequent outpouring of scorn, but now that I have it makes a lot of sense. The One S is a beautifully designed system and the disc-less version is a) the same console, without the disc drive and b) inside the same case, without the disc slot. I’d rather they didn’t spend money redesigning the internals of the case, to be passed on to the consumer, and I’m happy as a fan of design to see them maintain a constant look across the range.

6. PSP Go tried this and failed – Yes it did. A long, long time ago. Vita also “failed”, and that had a cartridge slot. A lot has changed in the world, with streaming media services such as Netflix and Spotify replacing physical media for a lot of people in those two arms of the entertainment industry. As much as “gamers” think otherwise, video games are ultimately fulfilling the same need as music and film, and the vast majority of the world’s people see them as just as disposable. According to chats with my local games shop, store credit vouchers and the like account for the majority of sales now, with physical media being secondary. This is fact, and is spreading, and will continue to spread.

Whilst it’s quite possible that this edition of Xbox One will fail – I’m certainly not about to say with conviction that it won’t – one thing I’ve noticed about Microsoft in this generation is their willingness to embrace change led by consumer habits. They led the charge in the previous generation to push people to accept downloading their games, and 14 years later we’re seeing a world with a whole generation of teenagers who grew up with that as their version of normal.

For every person who buys every collectors edition that comes out, pre-ordered for a day one purchase, who spends time every day on twitter to talk about games new and old, there are hundreds who play games who couldn’t give a shit about any of that. They’re the ones who keep the ball rolling (pun intended) for the FIFA series, who buy every Call of Duty game. Then a new sequel comes out, and they buy that and dispose of the previous one.

They’re the target market for this product. Not you obsessive sorts. Ultimately if you’re for some reason angry that a new, optional, version of a console is available, then it’s not been made for you. That goes double for those of you who “would never buy an Xbox anyway”.

7. The three games it comes with are on Game Pass – As are all Microsoft-published games, and a total of 200 games. So what. Stop clutching at straws to find a reason to hate this inconsequential object.

8. Xbox One SAD – Yeah… Xbox One S All-Digital…. someone dropped the ball on that one! At least it wasn’t called the Xbox One S Has 1 Terabyte, I suppose.

This wasn’t meant to be much more than a rant. I’m not particularly concerned either way about this New edition of the Xbox One. I’d definitely buy it and enjoy the £50 saving if my One S dies in the future. I am, however, somewhat triggered by a lot of what I’ve been reading on Twitter concerning it, and in particular the mental gymnastics that have been used to create reasons to hate an inanimate object that you could just, you know, not buy.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s